Sunday, February 12, 2012

Did You Know You Can Copyright "Red"

LOUBOUTIN.That name brings to mind glamor, extravagance, uninhibited indulgence. It is the absolute worship of nothing more than a pair of shoes or if you like:


Dutch: Schoen
French: Chaussures                                           
German: Schuhe
Greek: παπουτσια (papoutsia)
Italian: Scarpe
Portuguese: Sapatos                                                            
Romanian: Pantofi
Russian: обувь
Spanish: Zapatos

These are absolutely gorgeous pieces of art, and yes they are art. They have to be art, most of them have 4 to 6 inch heels, so who in their right mind wears something like this while running errands? Can you see yourself throwing them on to dash off to the A&P for your child's must-needed-particular-version of a cracker that you had the audacity to forget about and then ran out of at 3 in the morning. (Which of course precipitated a never ending massive meltdown) You, of course, only forgot about the cracker because you were distracted by those gorgeous shoes.

Listen, nobody puts these shoes on just "like this" and for "no particular reason." You wear them to stand out in the middle of a room. You wait for the moment that someone else notices that you are wearing Louboutins, and let them oohhh and aahhh over your purchase. Hoping in the back of your kind that they are pea-green jealous with envy.  Yes envy. Because you have had the strength of will and power to embrace your inner entitlement and allowed yourself  this extreme purchase of the greatest shoe known to womankind.

You then secretly, when you are certain that no one else is watching, have someone (probably the long-suffering hubby) pick you up and move you to another place. Most preferably a sofa where you don't have to stand on those ridiculously high heels anymore. And when the time is right and most everyone else has left, you slip off these magnificent shoes and put on a pair of very comfortable clogs. And thank God in heaven that you can still feel your toes.

Actually they say that Louboutins, are made in such a way that they are very comfortable. The designer discusses how he balances the shoe to fit a woman's foot. You can walk as if you are stepping on air he says. Yeah sure. OK. If he says so.

Now the trademark of these particular shoes is the RED sole. Particularly named Chinese Red. Why red? Because in France, the  prostitutes would walk back to their flats in the early morning after a night of selling their wares,  through the meat packing district. Thereby getting blood on the bottom of their shoes. A cute little gimmick. Creepy, but kinda cute....

The interesting thing is that these shoes are so unmitigatingly popular that Yves St. Laurent has started to make shoes with a red sole. Needless to say this pissed off the mighty Chinese Red Soled cobbler and he sued for trademark and copyright infringement.  And if you thought this was not big news guess again..read here, here, here, here, here to name just a few articles discussing this case. Well in all honesty it is big business, nay huge business, nay gargantuan business and there are trillions of dollars at stake for the entire fashion industry. No, not just about the color red, but about whether any designer can trademark and copyright their own manifestations and use of color.

Meanwhile, I admit it, I indulged several years ago in a pair of these shoes. (Had credit card and I decided to use it.) I had the shoes properly soled and prepped by the recommended cobbler. (Only one of the few cobblers in the USA actually allowed to use the Louboutin accepted Chinese Red for the sole bottoms.) I then put the shoes wrapped in their velvet cloth bags, embedded with shoe trees back in their box. Oh and I then covered the entire inside of the box with the original tissue paper.

No I have never worn them. Honestly I am somewhat afraid. Not that my feet might hurt, that's a given. But I don't want to scuff them even though I have a wonderful cobbler to turn to. However, every once in awhile, I sit by myself, in my room and take out the shoes from their velvet tomb. Just to look at them. They are that pretty.

Don't worry-I promise that if there is a fire in the house, I will save the boys and the dogs first. But you can rest assured I am still going to save those damn shoes.


Let me tell you.....you do start out like this....







But once you put on that first pair of Louboutins you end up like this....(OK in the movie her first pair of killer shoes were Jimmy Choos but same effect)...





Qi en Pace,



Elise

2 comments:

  1. Elise, sweetie, you know I love you. WEAR THE SHOES!

    ReplyDelete
  2. Brenda- I love you too..Right now the most exciting place I go is the A&P..I need to have somewhere to go first. Was actually thinking of wearing them to my nephews bar mitzvah in April if weather permits...

    ReplyDelete

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